Building a brand strategy for your business

Session 1, segment 2: Building a brand strategy for your business

This week's segment on branding for small business features Lance Porter, PhD., from the Manship School of Mass Communication, professional and academic expert on branding and strategic marketing.

He shares insight on how small businesses can use their brand to build a business strategy.

Sit back, relax and take it in! For more advice, check out the Route 66 branding for small business page on this blog.