Route 66 branding: basics of building a strategic plan

Session 1, segment 3: Basics of building a strategic plan for your business

In the last segment, Lance Porter explained that you "you don't really have a business unless you have a brand" meaning that, each business needs its own identity to differentiate itself and drive its business forward. He emphasized that you can build a business strategy around your brand.

In the following PowerPoint, I provide you with an overview on how to do this.

For additional reading when you're ready, I recommend "Strategic Communications Planning" by Laurie Wilson and Joseph Ogden. It's an easy and step-by-step guide.

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