Route 66 Branding: promote your brand through word-of-mouth

Session 1, segment 5: Get people talking about your brand

This segment reveals the power of word-of-mouth marketing (WOMM) to build and promote your brand.

WOMM is any business action that results in a customer recommendation. 

Check out this awesome infographic from the Word of Mouth Marketing Association that shows just how powerful WOM can be. 

The typical American mentions specific brand names 60 times per week - that's 60 times - in online and offline conversations. Why not capitalize on this and thank your customers for their recommendations? 

As a small business, you know your customers well and new ones will tell you if they received a recommendation from a friend. Be sure to thank your regular customers for sending you new business.   

Give them something to talk about - because they'll most likely say something nice. 66% of brand-related convos are "mostly positive."

Keep the conversations going. Online and offline. Interact with your customers and ask for feedback on new products, services, events or promotions. 

If they believe in it AND they receive a great experience, they will keep coming back. 

55 % of customers recommend a company because of its customer service. Remember back in segment one when I told you about the elements of a brand? 

Those elements included how your customers experience your brand, and the better the experience the more profit that means for you.

WOM drives 54% of purchasing decisions! Listen to what your customers are saying about your brand and and you'll find ways to improve your business.

Check out other segments on building your brand at the Route 66 branding page.